Price Comparison website Compare the Market has taken over the idea of 2-for-1 cinema tickets with a new promotion dubbed ‘Meerkat Movies’.
5 million existing customers will have exclusive access to the discounts today, ahead of the offer launching nationwide on 3 April.
Customers who have bought qualifying products through the Compare the Market website will be eligible for 2-for-1 cinema tickets every Tuesday and Wednesday for a year, with the tickets redeemable through a code on the Meerkat Movies app.
Compare the Market Marketing Director Mark Vile commented:
“We are in the business of saving consumers time and money and now we’re rewarding them with membership of Meerkat Movies, our new generous added value loyalty programme.
“This is the biggest step change for the brand since launching the Meerkat Toy Collection in 2011 and reinforces our commitment to rewarding our customers.
“Meerkat Movies opens up the exciting world of film for us and allows us to offer our customers the magic of movies for less every Tuesday and Wednesday for a whole year.”
Meerkat Movies has nothing to do with livestreaming app Meerkat despite the name.