Free services and products mean you are the product
Facebook is not just in the business of providing you with a service. It is also in the business of farming your data.
How technology has transformed advertising and marketing
People have been marketing their goods and services for millennia, and with each technological revolution has come a new way to find customers.
Guide: How to market your startup online
All startup founders have dreamt about their new product going viral and producing “hockey-stick growth”, but people do not find new products on their own – that is why you need to focus on marketing.
Digital publishers need multiple revenue streams to survive
Advertising has for long been the revenue stream upon which digital publishers have survived, with banner ads still the most common form of advertising today – but things are changing and fast.