Just-Eat offers takeaway services across much of Europe as well as in India, Canada, and Brazil, but it is Urbanbite’s London and corporate focus that made it so attractive. As people are working longer hours, takeaways are now routinely ordered to offices and Urbanbite lets employees charge the takeaway to their corporate overlords – currently at the rate of about 9,000 corporate orders per month.
Just-Eat was able to fund the acquisition, which followed those of RestauranteWeb (Brazil) and Hugry Zone (India), thanks to a $48 million funding round completed in March 2011 to aid “aggressive expansion”.