If this really is Murdoch personally joining Twitter then his account could be fascinating to watch – giving users an insight into the mind of one of the most powerful men in the world, a man with a lot of influence in the media an beyond across the globe. However, Murdoch is famously aloof, never managed to grasp MySpace, and who is a big supporter of SOPA – a bill that would break much of the social web (including Twitter). The chances of him, therefore, attempting to get personally involved in using a social media company he doesn’t own doesn’t sound like it will last.
His tweets so far have mostly been advertising films, books, and newspapers he has a stake in or owns – something I can certainly believe would have come straight from the man himself – someone who has been told Twitter is a great marketing platform. If this is how he intends to use the service then fine, but I imagine he would quickly hand over such tasks to his PR team.
His most recent tweet to end the day was more interesting, however, as he introduced a bit of humour and personality to his online presence (something I hope he does a lot more in the future!) in joking that:
https://twitter.com/#!/rupertmurdoch/status/153539815483252738
.
Welcome to the social web Mr Murdoch.