Announcing at the Guardian Changing Media Summit, BskyB’s CEO Jeremy Darroch announced the company would be spinning off a seperate brand to offer these PAYG services which he describes as an “over-the-top TV service” which will start with movies but then quickly branch into sport and then entertainment later this year for this service with no installation charge.
No details on pricing or even the future brand name yet, but it will be available across connected devices from smartphones, to tablets, games consoles, PCs, and connected TVs. It appears Sky is listening to its customers, but it must be a concern for them how many people will drop their monthly Sky subscriptions that make up the company’s bottom line, and replace them with a few sports matches and the odd film per month.