If you’re getting a good amount of traffic but are still having trouble turning visitors into buyers, you’re not alone. It’s actually one of the most common problems many digital marketers face today. More traffic is better, right? Yes — but not all traffic is created equal. We’re going to look at how to improve digital conversion rates and opt-ins so that you can make the most of the traffic that you do get, along with how targeting a different kind of traffic could help even more.
While many of these internet marketing tips can be done by yourself if you’ve got the time, nothing beats a bit of help from a top marketing expert or SEO company. If you’re trying to boost your rankings and make more sales, you could also look for a bit more help from BestSEOCompanies.com.
Target the right sort of traffic
While you will normally want to try and get as much traffic as possible, you could be wasting time and money — and bandwidth — on certain sources. Some traffic provides motivated, active visitors who are ready to make a purchase, while other sources only give you people who are looking for a free ride.
One problem with clickbait-style links is that they try and capture as many people as possible. This means people click through thinking they’re getting something they’re interested in, but soon find out the site they arrived at isn’t relevant to their interests. Try and avoid this kind of catch-all marketing, and target visitors who are already switched on to your offer.
Targeting long-tail keywords that contain active additions like “discount” can also help deliver people who know they’re about to spend some money. Alternatively, keywords like “free” tend to provide visitors that aren’t looking to spend money. These are the sort of people you want to avoid.
Make all calls-to-action clear and above the fold
Far too many sites bury their calls-to-action or make them unclear. Don’t be one of them. You call-to-action and opt-in widget are normally the only place you’ve got to convert visitors, so make them clear and above the fold. Make it obvious what you want people to do in your sales funnel and move them in that direction.
Reduce distractions
Again, extra adverts can work for a bit more cash, but be careful. The more distractions there are on your site, the more opportunities people will have to click away.
Use sticky widgets
Sticky widgets are great for making sure your opt-in panel is always there even when people scroll down through large posts.
Consider exit pop-ups
Be careful with pop-ups as they can be obtrusive, but consider one on exit to give people one more chance to sign up.
Make offers time-sensitive
If someone thinks a special offer is only running for a limited time, they’ll be more likely to act immediately. Don’t give people the sense that they can come back at any time for the same great offer — make them do it now.
Offer value for opting-in and make the benefit clear
Give people something great for signing up. Make it clear why it’s good and what the benefit is to them. If you have to, spell it out. Sell it to them, even though it’s free.
Treat your list with respect and continue to offer value
If you want highly motivated email subscribers who are keen to open your emails and see what you have to say, you need to offer them value. Keep sending them good quality content with hand-picked offers rather than spamming them with anything you can.
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