In today’s digital age, social media marketing is becoming more and more of a necessity for business owners. In fact, having a huge presence on social media and using sites such as Facebook, Twitter and Instagram is becoming so essential, businesses are beginning to hire specific employees or even whole teams for the sole purpose of engaging with customers via social media. If you have a business smartphone, you may already use it for a range of different purposes such as setting reminders, reading and answering emails, and more. But, did you know that using your smartphone can significantly increase your social media marketing success? Here’s how.
Timely Updates
Most effective marketers will know that timely updates are key to ensuring that as many of your existing and potential customers as possible see them. However, the problem with this is that unless you’re prepared to work unusual hours, the best time to post social media updates is in the evening when your customers have returned home from work and are free to browse their social media timelines. With a smartphone, however, you can post updates from wherever you are in the world. So, whether you’re commuting home from the office, or even in another country you can make sure that your social media page is updated with all the right information, at just the right time.
Instant Messaging
If like most business owners you also use your social media page for communicating with customers, having a smartphone can help to improve your level of customer engagement and provide you with the means to get back to your customers as quickly as possible. When you use a computer for social media marketing, it’s not always possible to be on all of your social media profiles all of the time. Thanks to smartphone social media apps, however, you can receive a push notification each time any of your social media profiles receives a message from a customer. So, if you have an old iPhone that you don’t use anymore, why not get it unlocked to use on your business network at unlockingsmart.co.uk/unlock-iphone today.
Easy Upload of Photos and Videos
In order to execute a good social media marketing strategy, you need to post a wide range of different updates, including text, videos, and of course photographs. Photos are especially important for social media – your customers like to see pictures of the products that they are considering buying, and social media is an excellent way of giving them instant access to this. However, uploading photos and videos via a computer can be a bit of a hassle. Firstly, you need to get them off the camera or smartphone that they were taken on, save them as files on the computer, and finally update your social media account once they can be uploaded. Using a smartphone with a high-quality camera allows you to bypass all of those middle steps – simply take a picture or video with your smartphone and upload it straight away. Not to mention that some Facebook pages have the option to ‘go live’, allowing you to update your Facebook followers via video in real-time.
Do you use a smartphone for social media? How has it helped you?
Photograph by Johan Larsson