Spotify, the long-time darling of Europe’s music loving public, is finally arriving on US shores complete with agreements with all four major labels and streams of 15 million-plus tracks. This has been rumoured for the best part of two years or more, but today it has actually launched with three service options: an invite only free ad-supported option; a $4.99/mo ad-free package; and a $9.99 full premium service giving US streaming services such as Rdio and MOG a run for their money.
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Here’s how Spotify founder Daniel Ek describes the options:
- Spotify Free – the unsurpassed free music service. With an invite, enjoy on-demand, buffer-free access to over 15 million songs on your computer and great social features. Manage your own music files through Spotify, and sync with your cellphone or iPod. Features occasional advertising.
- Spotify Unlimited – all the special features of our free service, but with uninterrupted, ad-free access to Spotify on your computer. All for only $4.99 a month.
- Spotify Premium – the top-of-the-range Spotify experience. Premium gives you access to all the music, all the time. Listen online or offline, on your computer, your cellphone and a whole heap of other devices. Enjoy enhanced sound quality and access to exclusive content, competitions and special offers. Premium costs just $9.99 a month. (That’s the equivalent of a couple of fancy coffees.)
I’ve embedded the welcome email from Spotify below, but from everyone in Europe – welcome to the future of music.
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