A study has found that whilst 13-18 year olds were on average out by as much as a pound when asked for the price of a loaf of bread, but where right on the money when asked about the price of 16GB or 32GB iPhones, iPads, or even a Sony PS3. Midteens were the least “savvy” about everyday costs apparently.
Studies like this often embarrass politicians that are so out of touch with reality that they don’t know the price of foodstuffs like a pint of milk or a loaf of bread (probably because they expense them), but this time it’s teenagers that are being shown up.
I don’t think this will surprise anyone, as firstly loaves of bread vary in price by upwards of a pound – just pop your head into your local supermarket. Secondly, Apple and Sony manage to price fix their products across all stores to such an extent that the prices you see for those products online and off are pretty much standardised. Pretty much the same findings were unearthed in a similar study a couple of years ago as well – looks like nothing changes.
[via The Guardian]
[Apple bread photo by nessguide]