Livefyre offers a solution to publishers add real-time conversation to their websites combining both comments on articles and discussion about those articles on Facebook and Twitter – and today they have announced a $4.5 million Series B financing round to help them do so.
We believe in Livefyre enough to use them as our discussion platform here on TechFruit – with them also providing the solution to The Sun, Sugar Media, The Next Web, and MIT Tech Review, amongst others – and its great to see them getting the finance in place in time to coincide with the release of their latest product – SocialSync which brings the Twitter and Facebook discussions onto the publisher’s page.
In a message to current LiveFyre publishers, Founder and CEO Jordan Kretchmer said:
Wow. It’s been an incredible couple of days here at Livefyre HQ.
Yesterday morning we issued a press release announcing our $4.5 million Series B financing, as well as our latest product innovation, SocialSync.
As a small company in a fiercely competitive industry, words cannot express how grateful we are to call each and every one of you a part of our community. We are honored and, quite frankly, humbled by your support.
But, what we refuse to be is complacent. There is a lot of work to do and now we’re in better position than ever before to change the way people interact with publisher content, even if that means rolling out guest commenting (*wink*). Livefyre is, and always will be, about people. Without our dedicated community, none of this would be possible. And thanks to you all, we have our sights set pretty high.
As always, write us, call us, tweet us, email us with your questions or feedback.
Thank you all, so much. We really appreciate it.
It is a competitive market with others such as Disqus providing the comments for a number of high profile sites, and the WordPress-backed IntenseDebate also in on the act. Facebook have also recently been gaining traction with Facebook comments which brings all commenting under the Facebook umbrella – which is useful for reducing spam and trolls, but takes the ownership of the comments away from the publisher.
