Just a few days after, the social magazine app named Flipboard, was released, Google has launched its own app called as Google Currents. The Vice President of the Apple Inc. Phil Schiller has himself approved the app and called it irresistible. In a single day, the Google Current has already been downloaded 4.5 million times from iTunes. It has not even been a week since its release and it has been called as the Flipboard killer already.
Google Currents is a social magazine that is available for iOS and Android both, unlike most other apps like Flipboard, that are available just for iOS. This makes Google Currents one of the strongest contenders in the social magazine market. All it takes is a swipe on your device and you can explore through thousands of online magazine content. The advanced Google search technology tracks the trending content in various categories such as entertainment, sports, news and presents it on your device through an array of articles, videos and photos.
Google Currents work similar to Flipboard and lets you add all the content that you want from a number of different sources. It then presents you everything in the form of a single online magazine that is attractive and easy to read. A number of sites like Forbes, Cnet are already featured so that the user will have content ready from these sources. User can also add the blogs from his Google Reader account, which would also be transformed into magazine editions so now reading the blogs would be even more fun. Google Currents also enables the user to personalize the format of the magazine and adjusts the size of the magazine depending on the size of the device you are using. The Google Current’s Producer allows many independent publishers to create content on various niches for this platform that could be accessed through smartphones and tablets.
We have already mention, how Google Current is being called as Flipboard killer. But there have been some negative reviews on this as well. There are lots of bugs being reported by the customers which Google is trying to sort out as soon as possible. Interface, although good, is still being considered pretty much inferior to the Flipboard. So If Google wants its app to be a Flipboard killer, it sure needs to take care of this issue quick. Main advantage Google Currents has is that it is available across multiple platforms and since Android market is growing at an exceptional pace, Google Currents reader base would definitely outnumber Flipboard’s.
From a reviewer’s point of view, the Google Current is very much recommended. Given that Google is working on fixing its bugs, we hope that the app would become far smoother in the coming days and hopefully we would be able to see some more exciting features in Google Currents.
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