After Diamond Jubilee coverage that was widely criticised for being inane poorly presented by supposed “youth” brand faces such as Fearne Cotton, many were concerned as to who the BBC would fare with the Olympics. There is little doubt, however, that the BBC are excelling with their coverage of the London 2012 Games by offering the British public the ability to watch any sport live and then any individual race/game/fight on demand almost immediately after it finishes.
The BBC are offering HD coverage of much of the sport through Freeview, Freesat, Virgin Media, and Sky, with numerous choices available to those with a “red button”. It is online, however, where the BBC has truly shown itself a leader in modern broadcasting – with users able to watch anything they desire from the Games at any time using the BBC’s populat iPlayer technology.
27 million people, about half of the population of the UK, are reported to have watched the Olympic Opening Ceremony, where the BBC learned its lessons from the Jubilee and presented their coverage with people who had a good understanding of the countries and people involved. The lack of any need for advertising due to the way the BBC is funded by the license fee also helps with coverage of longer events live events as they do not have cut away for ad breaks during coverage.
The same success has not been repeated by the US broadcaster NBC where their coverage of the opening ceremony was interspersed with numerous advertising breaks which meant US viewers missing much of the show and complaining of a lack of fluidity. NBC also cut various sections from the ceremony including the memorial to those who lost their lives in the 7/7 terrorist attacks in London which occurred the day after the UK won the competition to host the Games.
NBC has used a tape delay for their coverage in order to gain the most eyeballs in primetime for their advertisers, but with the rest of the world and even their own Twitter account reporting on the competition and results live – many Americans are turning to pirate streams to watch live.
The NBC anchors have also come in for criticism for inane comments which showcased some of the international community’s worst stereotypes as they lacked any knowledge of some of the countries entering the Games, insulted others, and told their viewers to “Google” Tim Berners-Lee – a man celebrated in the Opening Ceremony and considered the inventor of the World Wide Web.
The coverage has been so bad that the #NBCFail hashtag has been trending on Twitter continuously for much of the time since the London 2012 Olympic Games kicked off. Here are a few select tweets complaining about their coverage:
I love how @NBCOlympics is live tweeting the event they're not live broadcasting #morons
— Andrew Sims (@sims) July 27, 2012
This is why I never watch TV in real time anymore. "Jackasses talking. Commercials. Jackasses. Thing you want to wat–commercial. Jackass."
— Kate Harding (@KateHarding) July 28, 2012
Ridic. RT @andevers: Poor Kazakhstan. Costas brought up Borat. #openingceremony
— Heidi N Moore (@moorehn) July 28, 2012
RT @BuzzFeedAndrew: RT @AdamWeinstein: Glad to hear Lauer thinks Rwanda's bounced back nicely from that genocide thing.
— Heidi N Moore (@moorehn) July 28, 2012
All this stupid chatter on TV is unbelievable. Meredith Vieira: "Frankly, none of these kids look very sick to ME."
— Heidi N Moore (@moorehn) July 28, 2012
Once NBC learns who Tim Berners-Lee is it will make setting up a live steam for the next Olympics much easier.
— andrew kaczynski (@KFILE) July 28, 2012
http://twitter.com/emmagkeller/status/229023217694699520
Wow, NBC cut the opening ceremonies tribute to terrorism victims from their broadcast. http://t.co/ZzfMZjXz
— andrew kaczynski (@KFILE) July 28, 2012
No blip. RT @mkpowers09: hashtracking of #NBCFail says: 1,500 tweets=2,081,894 impressions, audience of 1,357,238 followers in 24 hrs
— Heidi N Moore (@moorehn) July 29, 2012
http://twitter.com/NBCLiveFail/status/229404685210112001
NBC has just reported that the RMS Titanic has just hit an iceberg. #NBCFAIL
— Corey Doan (@alltrueman) July 29, 2012
http://twitter.com/DLiancourt/status/229408011100237824
Most of NBC’s television Olympics coverage is commercials about its Olympics coverage #nbcfail
— Josh Lockhart (@codeguy) July 29, 2012
http://twitter.com/The1Retweeter/status/229407915537227776