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4 reasons why localization is crucial in ecommerce

By now, almost everyone knows that the world of shopping already heavily relies on online stores. It is projected that eCommerce will account for more than $6.5 trillion in sales by 2023, and those numbers will quickly keep going up.

But just having an eCommerce store isn’t enough. To truly reach a worldwide audience, you need a lot more than a storefront and good products. To be more precise, you need to have a great localization strategy because that will help you on your way to success.

What is localization?

You might be wondering what is localization actually. So, before we go into the reasons why localization is crucial in eCommerce, we should explain the term.

Localization, in the case of eCommerce, is the process of turning an entire shopping experience available and accessible to the entire world. It makes your store local and it means that your website will be available in multiple countries and languages.

With a proper localization strategy, you can appeal to multiple cultures and languages, expanding to a worldwide audience. You won’t just have a translated website but a site that will appeal to the unique needs of each demographic you target.

And that’s far from the only benefit of localization.

Reaching a wider audience

There are a lot of reasons why scalability is important for modern businesses. And is there a better way to scale than expanding to a worldwide market? If you want to reach an international audience, it’s not enough to have a website that is written completely in English.

While this is a widely spoken language, very few international shoppers like non-translated websites. Even if they spoke English, international buyers would much rather have the website they’re browsing translated into their native language.

With localization, the website won’t only be translated. Rather, it will be filled with well-written and personalized content the visitors can easily relate to. With localization, you can also mitigate cultural sensitivity, which is something that can’t be done with a simple translation.

All of this will lead to reaching a wider audience and appealing to them with their local language, currency, and culture. And while we’re on the topic of culture, we need to mention internationalization.

A lot of people confuse localization with internationalization, but it’s important to look at the localization vs internationalization differences. While internationalization makes sure a product is ready for adaptation to different cultures and languages, localization is the process of adapting something that is already internationalized to a certain culture or language.

Improving your SEO

Did you know that there are 7,139 languages spoken today? As we already mentioned, online consumers like to browse websites in their native language, but they also like to search for new websites that way.

When you have a localization strategy, you will be able to use the most searched keywords in your field of industry and adjust them to different markets. Not everyone will search for the same keywords even if they are looking for the same items, and the keywords they will use largely depend on their location.

Additionally, with localized SEO, you can create various marketing campaigns including remarketing, marketing, and banners, all of which will be consistent.

Increasing your profit

Everyone who goes into business has a different reason why they open their store. But the forefront is always the same, and the end goal is to make a profit. If your store doesn’t make enough revenue, you will waste a lot of time and revenue.

Luckily, localization is bound to increase your profits and make your store much more popular, which will, in turn, bring in more profit. After all, having a wider audience and catering to their language and culture-specific needs and wants can only bring a higher income.

Gaining a competitive advantage

Even though localization is extremely beneficial and even crucial in the world of eCommerce, it’s not too widespread. While bigger brands like Amazon and eBay have a localization strategy, it’s not something you can see in a lot of smaller eCommerce brands.

If you want to gain a competitive advantage over other eCommerce store owners, localizing your store is a great start. Of course, you will still need to work hard, create great products, and have amazing marketing campaigns to remain competitive.

But localization offers more than meets the eye when it comes to gaining a competitive advantage. Let’s take holiday sales for example. When you cater to worldwide shoppers, you can take advantage of various holidays from different countries and profit from them.

Final thoughts

Thanks to the internet, people from all over the world can gain access to a variety of different stores and brands they otherwise wouldn’t. But if those eCommerce websites aren’t localized, it will be for nothing because the consumer would most likely give up on their purchase altogether.

With the right localization strategy, you can turn your website into the perfect place for everyone who visits it, regardless of where they’re from.