As a business owner, your business’s growth and revenue significantly depend on your target audience. Hence, it’s essential to implement campaigns that can help spread the word about your business and what you’re offering. In this case, effective lead generation strategies are one of your best weapons.
What is lead generation?
To start, lead refers to anyone who has shown interest in purchasing your products or availing themselves of the service your business is offering. These are people who can become future clients or customers.
With that, the goal of lead generation is to attract more people to your business and slowly turn them into buying customers. Essentially, it aims to build trust, credibility, visibility, and interest from your potential leads or particular groups of people. And so, putting extra effort into lead generation may help your company drive quality traffic. And with quality traffic, you can ensure high-value customers, resulting in better revenue for your business.
With proper lead generation strategies and technologies, it can be possible to grow your business and boost your customer’s lifetime value. For instance, you can work with professionals to help you plan your marketing and lead generation approach. There are also automated tools like Power Dialer that can streamline your telephone operations and communications line to help you nurture your leads.
Furthermore, this article will explore different strategies and technologies that can help you boost your lead generation strategies. Read on to learn more.
Best lead generation strategies to consider
Since every business is unique, lead generation strategies may vary widely; some tactics that work for other businesses may not work for you. But as a good start, here are the best lead-generation strategies you can consider:
1. Utilize social media
Social media lead generation strategies may differ for every business. For instance, the strategies for startups could be more specific, like aiming to boost awareness or visibility. On the other hand, it may be more complex for mature or more established companies looking to increase their sales and revenue.
With that, take the time to identify your business’s needs to derive the best approach. Aside from aiming to create high-quality content that can engage your target audience, a good way to approach planning your social media strategy is to know your sales objectives. Know and understand what you’re trying to achieve so you can be guided on your next steps.
For instance, if your goal is to increase your business visibility, you can post multimedia content like short videos or images that talks about your products or the services you’re offering. This can be a great way to inform your target audience about what you have to offer and how you can help address their concerns or pain points. On the other hand, perhaps there may be prospective clients who may have been eyeing your products for quite some time. Engaging them on social media through your posts can help convince them to make a purchase.
However, it’d be worth noting that social media changes constantly. The trends relevant today may not work in the future. And so, it’s essential to be creative and measure your strategies regularly to remain competitive and achieve more favourable results.
2. Invest in marketing campaigns
Implementing solid marketing campaigns can do wonders to give your business the visibility it needs, thus generating more leads. Email marketing, for instance. Whether it’s a one-on-one email or emailing an entire subscriber list, email marketing can be a good channel for lead generation. Aside from using emails to initiate conversations, you can also use them as a good follow-up tool to stay in touch with customers, leads, and prospects.
There are also other marketing strategies you can leverage, such as SMS marketing or voicemails. You can check out tools such as Drop Cowboy Ringless Voicemail and Text to help you manage your campaigns more efficiently.
3. Keep your messaging consistent and deliver what you promise
A high-converting lead generation campaign delivers what it promises and creates a seamless transition from an advertisement copy and design to a deliverable. With that, ensure you’re presenting a consistent message and branding throughout the process and provide value to everybody who engages with your lead capture.
Moreover, your lead generation campaigns must mirror everything on your blog, website, and within the products and services you offer, as this can help build trust among your audience, making it easier to persuade them to make a purchase or subscribe.
4. Deliver helpful content
The primary strategy to attract new leads is to deliver helpful and informative content that could educate your target audience. With this, it’s best to have your website feature content such as blogs and frequently asked questions (FAQs). By positioning your business as a thought leader and answering common questions, you’re likely to build your credibility and attract new customers.
Your potential customers can find your content through search engines, and once they land on your website, they’ll have reasons to stick around. More content may also mean you have materials for outreach and advertising. Whether it’s offering gated content downloads or paid social media ads, it can be challenging to attract audiences without valuable content.
5. Engage visitors with live chat
Live chat is also another lead generation strategy you can consider. Once people visit your website, they’re likely to have questions as they decide on whether to make a purchase or not. With live chat, you can quickly connect visitors with your business and capture their interest instead of bouncing without leaving their information.
Integrating live chat into your website can allow you to interact with visitors in real-time. This can be an excellent way to draw them in from the moment they’re introduced to your business and what you have to offer. It can also show that you have strong customer service and are dedicated to providing customer satisfaction, making you stand out from the competition.
Aside from sending messages over chat, you can use it as a direct conversion tool by sending a lead capture form to active users. This can encourage visitors to input primary contact details, including email addresses and names.
6. Write guest blogs
Another lead generation strategy you can explore is guest blogging. Writing a guest blog can be a good way to generate referral traffic from relevant audiences through content marketing and enhance your search engine optimization (SEO) by acquiring industry-relevant and meaningful backlinks at the same time. Moreover, this can be an approach to forming new industry connections.
For instance, if you’re operating a marketing agency, you can write guest blogs for sign makers in your area. Most potential customers of sign makers are typically interested in marketing, and your services or products may serve as a complement.
7. Use landing pages and calls-to-action (CTAs)
No actions will be taken if you don’t provide people instructions on what they should do next. That said, ensure you provide a clear CTA throughout your marketing, including your website, landing pages, content, social media, and business profiles.
Unfortunately, some businesses overlook having a CTA on their landing page. Effective CTA will send visitors to dedicated landing pages where they receive an offer and must not be used to drive people to your homepage, where they may get lost while navigating your website.
You can think of CTAs as the seasoning on your steak that drives your prospects to your offers. If your CTA isn’t effectively capturing people’s attention and won’t persuade them to click back, it’ll only negate your offer’s value. In today’s highly competitive market, where everyone and businesses are fighting for attention, your potential customers should choose your offers over your competitors.
8. Host an event or webinar
Events can help generate leads and boost your market share, whether online or in person. For one, inviting people to network events, including a picnic or a happy hour offering a free product or food samples, may help you foster organic connections with your potential clients. With leads surrounded by entertainment and food, this strategy can help you ignite interest in your products and services.
On the other hand, you can conduct virtual conferences and webinars to capture the online market. This can help draw in people who would want to get more information about your business or new information related to your niche. For example, if you’re offering an essential service or tool within that field, you can host such kinds of events to guide audiences toward your offerings. In addition, you can provide discounts to attendees to further entice your audience to try your services or products.
9. Create a referral program
Referral programs work when your existing customers refer you to others and get discounts or free offers for doing so. This lead generation strategy can be effective as it combines the appeal of discounts with the credibility of personal recommendations.
Like most big brands, you can apply this concept to your business. To find new clients, you can create a referral plan. You can also make customized coupons to send to both your new and returning customers.
Lead generation technologies to use for your business
In today’s world, where almost no businesses send brochures or walk door-to-door, lead generation is made possible with the latest technologies to find the best quality audience and respond to them quickly.
To level up your lead generation tactics and efforts, here are different technologies you can take advantage of:
1. Sales intelligence tools
These days, lead generation strategies revolve around being relevant to customers. Relevancy is a differentiator between you and your competition. By using sales intelligence, it goes deeper than helping you close more deals and determine qualified leads.
Sales intelligence technology allows you to collect insights about customers and prospects. You may use the gathered data to understand their unique needs, buyer journey, and customer conversion. With this, you can better attend to and nurture your leads, allowing you to convert them to qualified leads.
2. Return on investment (ROI) calculator
Measuring your initiative’s success is critical to your business initiations. It can be difficult for lead generation because there are various channels involved, both offline and online, and finding measurable output and input requires crunching numbers, such as the total conversion time of customers and time spent by sales representatives to every lead.
An ROI calculator can be a spreadsheet that tracks the success of your lead generation campaigns and allows you to allocate your limited resources to effective channels. You can try free versions available online if your budget is tight.
3. SEO tools
There are countless SEO tools available in the market. These tools are specifically designed to track your website and give you updated results on which sites get traffic for search results you wish to appear first. SEO tools can also provide insights and analytics data that you can use to optimize your website for lead generation.
Responding to potential customers as quickly as possible can help your business gain more leads and sales, especially since good customer service can be a way to earn the trust and loyalty of your market. With the help of technology like chatbots, it’s possible to make quick responses and assist your audience’s concerns or queries more efficiently.
As your potential customers navigate your website, chatbots may pop up and offer help with simple questions, including whether the visitors are interested in learning more about the price, features, or the product itself. This can help save time for prospects to gather the information they need and allow your sales team to focus on those who passed the information collection phase and want to purchase your products.
5. Web scraping tools
Lead generation isn’t always catching customers, but it’s also about finding new ones. To achieve both, your business needs to use a web scraping tool to get web data.
Generally, web data is the most accessible and updated source to find new customers for your business. You can leverage web scraping to generate new leads by targeting new audiences for your online marketing campaigns. Web scraping can also be used for influencer marketing by helping businesses to discover the latest trends, trending hashtags, and social media users.
In terms of lead generation, you can consider many strategies and technologies to get your desired results. However, regardless of your goals, it helps to try as many strategies or technologies as possible and measure which one generates more favorable results.
The insights above can be a good starting point in exploring different strategies, leveling up your lead generation game, and maximizing your efforts to boost business sales.