If you have a bachelor’s degree in a creative subject and you are thinking about getting an MSC then the idea of studying digital marketing may be attractive to you. This is a career that will combine your creative skills with your technical abilities and allow you to use these to follow a career path that is both fascinating and rewarding. Here are some of the career paths that are open to you if you have an MSC in digital marketing.
Digital marketing specialist
To be a digital marketing specialist you will need to have a lot of marketing skills so it may help if your first degree is in this area. You can then specialise and get an MSC digital marketing from a provider such as Aston University so that you are qualified for your chosen career. A digital marketing specialist has to be knowledgeable in lots of areas of marketing so if you want to carry on learning, this is a great career for you. Your role may include designing and implementing digital marketing and SEO campaigns, growing brand awareness through social media, and analysing campaign performance.
Digital marketing manager
After you have gained a few years of experience as a specialist you could move on to become a digital marketing manager. Here you would be responsible for designing and implementing strategy as well as managing a team of people. You will need to have great people skills because as well as dealing with your team you are also more likely to get involved with your clients on a personal level.
SEO specialist
An SEO specialist works with search engine optimisation to figure out how to get the highest ranking for a website based on what people are likely to be searching for. A company will pay them to make sure that a potential customer clicks on their site through a search engine straight away and their company is not stuck on page 8 where nobody ever looks. This will hopefully increase sales for the website, so companies are willing to pay big bucks for it as well as giving the customer a great experience because they have been able to find what they were looking for quickly. Search engine algorithms are constantly changing which means that an SEO specialist has to stay one step ahead of technology to deliver the best experience.
SEO copywriter
An SEO copywriter will create content that promotes an action. For example, a customer reading the article is prompted to buy the product it refers to. They do this by using attention-grabbing headlines, interesting and informative content, and making it clear what they want the reader to do, what action they want them to take. This requires a unique set of writing skills, and many copywriters have additional qualifications that relate to their craft.
Content marketing specialist
If you love to write and be creative this could be a great career path for you. A content marketing specialist is responsible for planning and writing content. You will need to have a basic understanding of SEO and a flair for writing about things that your audience wants to read about as well as being able to promote products.
E-mail marketing specialist
If you want to be involved in a project from end to end, this could be the career path for you. An e-mail marketing specialist is responsible for designing and running a company’s e-mail marketing strategy. This is an important job as e-mail marketing is still ranked as the most effective form of digital marketing used today. Companies enjoy a higher rate of return using this strategy than any other which makes it very popular. This means that once you have built yourself a reputation in the industry you will never be without work for long.
Facebook advertiser
Facebook is big business, and it creates a huge advertising revenue for those brave enough to use it. Many companies shy away from advertising on Facebook as it is challenging to those with no experience of using it. That is where a professional advertiser comes in handy. You can either work for a company or as a freelance advertiser and you will be helping companies to advertise their products through Facebook and other social media. You will be responsible for running advertising campaigns, graphic design, and advertising. You need to have an artistic flair and a keen interest in IT and social media.
Social media manager
This incorporates all social media channels, and you will be responsible for maximising brand awareness through this medium. You will need to have a good understanding of social media and advertising. You will also need to be aware of who your audience is likely to be on each platform and be able to pitch your campaign accordingly. One great way of getting your foot in the door with this industry is to create a social media brand for yourself. That way prospective employers can see what you are capable of and what you could do for them. Your responsibilities would include overseeing client profiles, increasing advertising strategy, brand awareness, and graphic design.
eCommerce specialist
This is an exciting career if you are interested in eCommerce and marketing. You will usually be working for a company that advertises their products on websites such as Shopify, Amazon, and big commerce so it is important that you have a great knowledge of these sites and how they work. An e-Commerce specialist oversees a seller’s marketing strategy and makes sure that it is their products that are brought through third-party sites. You will need a good understanding of pay-per-click, SEO, and how to optimise your advertising placements.
Digital marketing jobs have a great future as they are changing and evolving all the time. This makes it an interesting time to get involved and an MSC in digital marketing can be the first step towards doing that. Now all you need to do is narrow down your career choices from this excellent range of options.