Social media advertising and search engine marketing are two firmly interwoven tactics. They are both natural and organic, inbound tactics that concentrate on developing an attractive personal identity that in a natural way allures website visitors. Considering that social networking depends on higher quality articles along with a noticeable, solid brand name appearance, the endeavors you may spend on your SEO can doubly enhance your social media marketing goals, in terms of having your social websites reputation can significantly boost your search rankings.
Grow your followers
The amount of connections and followers your social media marketing profiles have is vital to your search rankings. A firm with 100 Flickr readers will not get as much of the ranking reward as the super-firm will by having millions of Facebook or Twitter followers. There are some rules around this; Google can detect your follower list quality which means that purchasing 100,000 proxy Twitter followers will not do a whole lot for your overall rankings. What you need to do is build up your following naturally and over time.
Generate backlinks from your social profiles
Google used to place a higher value on link-building within their search positions, whatever the quality of backlinks that you were constructing. When folks figured this out and began manipulating search rankings with phony or lower quality back links for their Canadian website, Google began to target greater-high quality backlinks.
Because social sites have a high web authority from the get-go, links from social sites are often thought of as higher-quality links. Even in the event your Facebook or Twitter profile is totally new, it is still more likely to position higher in the results (and possibly even go beyond your SEO Canada site) due to Facebook being a high authority site.
Use key phrases in your blogposts
Keywords and phrases are very important for your blog, site and paid advertisements; therefore you shouldn’t be surprised that is also matters in your content on your social sites too.
On Pinterest, a wonderful way to achieve greater rankings is to try using keywords and phrases on your boards or pins. You can also do the same for your videos on YouTube which will not just bring in targeted traffic to your channel, but to your blog and site as well if you list them on your social profiles. Facebook can even pay off if you are using keyword phrases in your posts. When users do a search for your keywords, your social content will be displayed. You can also outsource this type of work to professional SEO services like bluehatmarketing.
Make your content shareable and searchable
Pinterest is a good example of a social site that makes your posts equally shareable and searchable. Pinterest makes sharing fun and users can share pins they are interested in to their own boards. You have the option of keeping your pins private as well. The same goes for Facebook and Twitter as well as unlisting your videos on YouTube. When your business is at stake, your social media profiles and posts should be made public and searchable.
No matter what impact social media has on your SEO, it is still an important part of your marketing strategy. It’s the absolute best way to promote your content to a broad and highly targeted audience and drive lots of traffic to your site. It also helps you establish your brand and credibility.
Photograph by MBN