Betting and casino apps are among the most popular apps on the planet. The gambling industry is growing at a phenomenal rate and it really does show no sign of slowing down. The industry is worth hundreds of millions, and the global gambling industry billions, with mobile taking an increasing proportion of that. But why is that?
What are mobile betting and casino apps doing to keep their consumers as happy as can be? And where should other industries follow?
Promotions
One of the main things sports betting apps do to keep customers happy is utilise promotions and welcome offers effectively. First and foremost they will give potential new customers introductory offers to entice them in, offering them 100% match bonuses and other similar offers like free bet no deposit bonuses. In order to get the free money you would need to place a bet first, which then gets players invested. From there they then have an active audience.
What is more, they continue to reward players with free bets and promotions as they play, therefore encouraging customers to keep playing with them and keep them happy.
And of course, there are many businesses do have reward systems, earning points for every pound you spend, but few do so quite as effectively as betting sites.
Bookmaker promotions and bonuses are regularly advertised and marketed across a multitude of platforms from mobile apps, email, flyers and more, all of which are very effective methods of marketing and getting the offer in front of their target audiences.
Adopting new technology
Betting sites and online casinos are also among the quickest to adopt new technology. While casinos are enjoying the likes of virtual reality currently, both are beginning to accept Bitcoin and other Crypto currencies, while sportsbooks are integrating video and live streaming into their apps.
This is a huge step forward and has taken betting apps beyond just being about the betting, but complete sporting hubs, where you can place bets, but also can watch live sport, enjoy analysis and get tips from experts too.
Many famous faces are now part of betting sites, such as Harry Redknapp and BetVictor and Peter Crouch at Paddy Power, and that contributes to the wider offering that goes beyond the main purpose of the app.
Customer service
Few industries offer customer service quite like that of major sports betting apps. They’re always adopting new ways players can get in touch and they take their players’ welfare incredibly seriously.
Unlike other industries, you’ll often find 24/7 helplines and chat functions available to answer any questions you may have, while very few apps will also have quite as in depth help centres and Frequently Asked Questions sections. It’s an area many industries can learn from and one that should be taken very seriously.
Payment methods
Most apps these days will have something in which you potentially have to pay for, whether it be a retail app, or a game that requires in-app purchases. Online casinos and betting sites have long been among the first to allow newer payment methods, adopting e-wallets like PayPal before many other industries and now the likes of Bitcoin or pay by phone, in which players can make a deposit via their phone contract or prepaid account.
That’s only set to continue, and with all cases they take security incredibly seriously, with them also having more safety features than many other apps online. Something all industries should be taking note!
Photograph by MarkusWeber93