What are Keywords?
Keywords define the topics and ideas that your article is based around. If considered in terms of SEO, the keywords are the words and phrases that people enter into the search engines, also known as the “search queries”. If you could shrink everything that appears on your page – images, copy, videos, etc. into a few simple phrases and words, then those words would be your primary keywords.
Why are keywords important?
Keywords are essential as they provide the linchpin between what the public is searching for and content that you are offering to fill that need. The goal is to drive organic traffic towards your site from search engine result pages (SERPs) using keywords that you have carefully selected. The type of keywords you choose will impact on the kind of traffic you will receive. For example, if you are the owner of a golf shop, then you may wish to rank highly for the phrase “new clubs”. However, if you are not so careful, then you may find the traffic is driven by those who are interested in searching for the latest new night club.
How to handle SEO keywords in 2020
One of the best ways to control SEO keywords in 2020 is with the use of anchor text when building links. Anchor text is the clickable text that appears in hyperlinks. It would be best if you tried to place the keywords in the anchor text. The anchor text should be chosen based on the targeted keyword of the destination page your SEO is trying to rank on. A backlink is a link from another website. Backlink anchor text is similar to regular anchor text but is used by other sites for linking to your site.
SEO best practices specifically dictate that the anchor text must be relevant to the page with which you are linking to, not just generic words. The use of underlined blue text is most familiar as this has for many years been the web standard, but the colour and underlining can also be changed through HTML code. Keywords in the anchor text are one of the signals which many search engines make use of for determining the topic of the web page. Anchor text is sometimes referred to as the link title or the link label. Links without anchor text occasionally appear and are known as URL anchor texts or naked URLs.
Another important method you can adopt for handling SEO keywords in 2020 is to make the keywords consistent on multiple pages. This is an SEO best practice for managing keywords which helps improve SERP results.
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