Every business needs to consider how it can attract talent. Employees are the beating heart of the business and will determine your success, but it is not always easy to attract talent. It can be hard to make your company a desirable place to work, especially if you are a small and/or new business competing against bigger brands that have prestige and are able to offer large salaries. So, what can you do to make your business “the” place to work? There are a few areas to focus on that should help you to start attracting talent to your business as well as keep your existing employees happy.
Create a strong EVP
Employee value proposition (EVP) should be the first area to address as this can make a huge difference in how desirable your business is as a place to work. EVP is the benefits that an employee can enjoy in return for working for the company. This can encapsulate many things, including salary, benefits, perks, culture, and career development. When you create a strong EVP for your brand, your business will appeal to job seekers and could help you to attract talent even if an employee could earn more money elsewhere. An employee experience platform from Simpplr can be an effective way to build a better culture as part of your employee value proposition.
Offer flexible work
These days, many employees are resigning and looking for roles that offer them flexibility. Remote and hybrid work opportunities are highly desirable because they can allow employees to enjoy a greater work-life balance, reduce stress and even save money. Offering flexible work is a smart way to make your business more appealing, plus it will help you to cast a wider net when it comes to recruitment.
Focus on well-being
Leading on from this, employee well-being has become a major talking point in recent times and should be a priority as it can help to attract and retain talent as well as improve performance. Essentially, this is about taking action to help employees improve their physical and mental health while working at your business. You can improve employee well-being with:
- Gym memberships and fitness classes
- Provide healthy food options
- Provide resources for mental health
- Encourage mental health days
- Provide a manageable workload
- Promote positive sleep habits and offer sleep education
Showcase company culture
Of course, you need to make sure that people are able to see what it is like working at your company, and this is why you need to showcase the culture online. You can highlight the benefits of working at your company, get employees to share their experiences (a highly effective way to attract talent), and create a corporate film that demonstrates the benefits of working at your business.
Every business needs to attract talent to find success, but this is not easy. The above are a few ways to make your business “the” place to work and will hopefully help you to attract and retain talent to take your company forwards.