Startups are a tough game to get involved in, especially with such a crowded market. If you don’t find a niche, you can end up drowning! Creative marketing can help you, but you’ll be just as reliant on other business, web and media tricks too.
In terms of media tricks, video is one platform that can work wonders for a smaller company. By incorporating captioned, solid videos into your online presence, your search rankings can see a boost. Video is a growing medium – an extremely fast growing medium – so there’s never been a better time to jump on board.
Video traffic is growing
Millions and millions of minutes of video are viewed every single day, and it shows no signs of slowing down. Video is expected to exceed 80 percent of all internet traffic by 2018, a staggering figure that really shows you the power of the visual medium. YouTube is only ten years old, and video hasn’t been a big part of Twitter and Facebook for very long. If we’re at this early stage now, what will the situation be like in ten, twenty years time?
Fully transcribe your videos
The automatic transcription services offered by sites like YouTube is sketchy at best and downright broken at worst. It can’t always account for jargon properly, and if your video has background noise then this is a serious problem.
So, whether you do it yourself or consult a professional transcription service, make sure your videos are captioned. This transcribed text will accompany your video, and makes it easier for search engines to both index and rank your content. Plus, you’ll help viewers who may be without hearing to fully understand your content.
Treat videos as you would blog posts
Videos still need to be given relevant keywords and tags, so don’t forget them. Imagine that the video is a blog post; how would you format a blog post? You’d devise a killer URL, focus on the meta description and add plenty of relevant keywords.
Optimize videos to make them quicker
If your web page doesn’t load quickly, you could turn people away. You could turn a lot of people away. Videos present a lot of data for your site to load, so don’t just embed them as you normally would. There’s an embedding trick you can make use of that doesn’t load the video until someone clicks the play button. This way, your page will load as though the video never existed, and will only boot it up when someone wants to watch.