The world of inbound and content marketing is quite complex and many brands struggle to prove that the time and effort they put into it is leading to solid returns. SmartInsights created this infographic that highlights and visualizes this complexity (see below). Quality content needs to be produced, distributed, and performance absolutely must be tracked, creating three unique challenges that marketers will face. And yet, content is a key aspect to many of Forbes’ “10 Trends Driving the Future of Marketing.”
Luckily for you, there are companies out there working to assist and amplify your business’ content marketing efforts. One in particular,Buzzstarter, has created a tool that helps automate both content distribution and performance tracking. It takes branded content and matches it to quality publishers who have significant reach among your target audience. The content gets placed in-feed on those blogs, meaning it appears just like other editorial content. They also track campaign performance and give clients access to it through an easy to use dashboard. You can learn more about the company on their website or sign up for a demo.
