There’s no denying the fact that technology is taking over all areas of life on a daily basis. Your business is missing out if you’re not using these new advancements to your advantage, and by leaving them at the wayside, you’re limiting your business’s capabilities. Instead of being afraid of it, learn to embrace the topic and learn more about it.
There are many ways to ingrate technology into your business. If you’re just starting out, it’s a good idea to go slow and take on projects that appeal to you the most. There are many great resources and experts out there in the field who can help you and make sure you’re going about each improvement the right way.
Email marketing & ecommerce
Take a look at your services and products and see if there are any you’d be willing to start selling online. This way you can setup an ecommerce platform and bring in additional business through the Internet. Another idea is to work with a company like Eventige who can help you design and develop a catchy email marketing solution. Email is 40 times more effective at acquiring new customers than Facebook or Twitter. This way you can reach your target audience at the appropriate moment and in the space where they’re spending a lot of their time.
Build a website
It’s a good idea to have a well-designed and functioning website for consumers to find and use. You build authority with a website. According to SmallBizTrends, “Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.” Include information about your business, key benefits and contact information. Work with an expert to make sure it’s visually appealing and user-friendly. A lot of people are finding companies they want to do business with online and bypassing all other forms of communication to get in touch and gather more information.
Launch a blog
Blogs are extremely popular these days, and they help your business grow. According to HubSpot, “92% of companies who blog multiple times per day have acquired a customer from their blog.” Show that you’re the gurus in your industry by launching a blog that contains valuable information and eye-catching images. Put someone in charge of your blog, so that it’s consistently being updated. This is also an opportunity to market your company and blog on social media and drive users back to your website. Be sure to launch quality content if you want to be noticed and found based on your blog.
Develop a mobile app
If you’re feeling adventurous, look at designing your own mobile app. Your customers will love it and it’s a great selling point to those who are considering buying your services or products. This way consumers can get their needs fulfilled right form their phones and not have to worry about going into a store or contacting you on a call. It’s a great solution for including more technology in your business and you’ll be ahead of the competition, if they have yet to put a mobile app out themselves.
It’s never a bad idea to integrate more technology into your business, but you have to know what you’re doing. Go about adding updates the right way and attract more consumers to your company. Make a priority list and start mapping out what resources you’re going to need to get each task done.
Photograph by FirmBee