GetResponse vs AWeber

Newsletter options: GetResponse vs AWeber

GetResponse vs AWeber

Email marketing remains one of the most important ways for a company to reach their customers, and over the last few years mailing list providers have made some huge improvements making the process easier and cheaper than ever before.

In this piece we’ll compare some of the pros and cons of two of the best regarded options – GetResponse and AWeber.

History

AWeber is the older of the two firms, having been established back in August 1998, while GetResponse joined in the fray just a few months later in 1999 under the name Implix. They both have long histories in the email marketing space, and have built up very strong reputations over the years, with customers of each firm singing their praises.

Price

Price is a pressure point in any industry and email marketing is no different. AWeber’s cheapest plan starts at $29/mo for 501-2,500 subscribers, which is nearly double that of GetResponse, which starts at $15/mo for 1,000 subscribers. GetResponse also offers a discount for yearly plans, which is not something available from AWeber.

AWeber remains a little more expensive all the way up the scale, but each sets their subscriber limits at slightly different levels, and the plans are often almost equally priced for larger lists, and both offer custom pricing for enterprise customers.

Aweber pricing

GetResponse pricing

Free trial

Both firms offer free trials, so it is definitely worth trying them both out before making your decision.

GetResponse makes signing up for a free trial as simple as entering a few details about yourself, but AWeber does that annoying thing of making you add your payment details at the start – you may only be charged after 30 days, but if you end up using another company you better remember to cancel in time!

Interface and ease of use

Ease of use is where email marketing companies like these two have made their biggest strides in recent years, with both offering very easy to use interfaces for managing lists and creating campaigns.

AWeber has historically been known as the easier of the two systems to use, but GetResponse has addressed its issues in recent years, with both options making it easy to create fantastic-looking newsletters send out to your subscribers.

GetResponse did previously have an edge over AWeber in that their drag-and-drop email templates were responsive, looking great on every screen size, but here AWeber has managed to catch up and now also offers hundreds of responsive templates into which to slot your content.

Help

I’ve found GetResponse’s help pages and Getting Started videos better organised than AWeber’s options, but the level of detail is similar for both and support is always on hand and free for sorting out any issues you might have.

If you’re new to email marketing then, GetResponse may have the edge here – that is not to say that navigating around AWeber’s knowledgebase was difficult, just not quite idiot-proof.

Analytics

Companies use email marketing to prompt responses from their customers, and so it is very important to know how their userbase are interacting with their emails.

Both AWeber and GetResponse offer intelligence reports that include email opening, click tracking, and A/B split testing, so that you can work out which headline or image is converting better. GetResponse offers five variations to a test to AWeber’s four, but most tests only use two or three so the difference is negligible.

GetResponse stats

Automation

Both companies offer ways to set up automated emails from RSS feeds, which can be very useful for setting up weekly digests and other content highlights without any extra labour.

They also both offer ways to set up autoresponders to automatically send out emails at set intervals, but he is where GetResponse really shines as it offers a wealth of extra triggers for sending out emails such as on completed transactions, clicks, and preference changes with just a few clicks from the simple interface below

GetResponse autoresponder

Importing lists

Both companies offer similar ways to grow your list using their service with html forms and landing page integrations, and let you import users from other services or contained within spreadsheets.

Neither firm asks for users to reconfirm their subscriptions when imported, but they do various automated tests on the lists to make sure that the lists are legitimate and those imported have requested to be there to avoid spam.

Spam

Nobody likes unsolicited emails (spam), and both AWeber and GetResponse do everything they can to make sure that your emails are compliant with the US Can Spam Act and making sure subscribers only get the emails they want. Unsubscribe links are added to the bottom of every email sent by both services, making it very easy for users to stop getting the messages if want.

So which should you choose?

If price is your deciding factor then GetResponse takes the edge, but if you a little less price sensitive then I would say the best option would be to make use of both company’s free trials and find out which interface you like the best, and which has the exact automation tools you want. Aweber offers a little more simplicity in its product, but Getresponse offers a wealth of automation tools and features which can offer a much more personalised experience for your subscribers.

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