First of all, if your goal is to begin trading successfully, you should understand the needs of your customer. It will help you develop products and services that meet those needs. After that, ensure that your customer service is exceptional and go the extra mile when you can. Have strategies in place to nurture existing customers, such as staying in contact with them or letting them know all the information that you can ahead of time. Developing your brand awareness in the local community is a great way to attract new clients. You should monitor where your customers are coming from to find out whether your marketing activity is successful or not.
To bring all these processes into your business strategy, you would need professional software. Specially made for a startup business, bespoke software is custom software which allows you to get tech tailored to your exact requirements.
The advantages of bespoke software include the fact that you’re not paying for any components you won’t use or need, which are usually built into off-the-shelf software. Furthermore, when buying bespoke software solutions, you can ensure that the product is based on your current working methods, which will ease the adaptation process across the board. With bespoke software, the most repetitive tasks are automated, efficiency is improved, and there are fewer errors.
The design of bespoke software can take between a couple of weeks and several months, or even years, depending on the general number of projects.
Bespoke customer relationship management (CRM) software
As it is more expensive to attract new customers than to retain current ones, CRM software is vital for your business to ensure that your customers are satisfied and will come back.
Some of the most common features of CRM software include handling customer service, managing contacts and clients, monitoring marketing campaigns, as well as identifying patterns and trends and acting upon them. There is a dashboard, various reporting and analytics tools in a CRM platform to help you as a business owner keep track of everything that happens to your website, social media, and marketing channels integrated into the software.
Bespoke e-commerce software
E-commerce software helps startups integrate an online store into their own website to boost selling their products and services online. Popular e-commerce platforms include Bigcommerce, Magneto, Shopify, and WixStores, which offer a range of packages. As many businesses require a uniquely designed set of function, software companies can develop a bespoke platform specifically for them.
Bespoke content management system software (CMS)
A content management system is a software application that business owners use to create and manage digital content. The features of such a system can vary amongst various CMS offerings, but the core functions are considered to be search and retrieval, indexing, format management, revision control, and publishing. Off-the-shelf examples of CMS systems include WordPress, Squarespace, Drupal, and HubSpot.
Bespoke automated invoicing software
Using automated invoicing software, startups can process payments, without being buried under an enormous number of physical invoices. Good bespoke invoicing software will also help with the company branding by printing targeted text and logo on the front or reverse of the invoice, credit notes, statements and delivery notes, etc.
Instead of buying licenses for all kinds of listed software, you can save money by using a white label solution. Upmarket providers of white labels have a special package for Forex broker startup, which necessarily includes Customer relationship management (CRM), integrated with a Forex affiliate system, professional trading platform, marketing, and IT support.
Bespoke software is the best technical solution for a high-growth trading business, as off-the-shelf software can lack the flexibility and adaptability of a custom build. So, if a double in size over the next few years is a part of your business plan, standard software might not be able to keep up with you.
If the company branding and marketing is of top priority for you, custom software solutions provide your startup business with a range of exciting opportunities. One last thing to mention is that license fees for off-the-shelf software can be costly, meaning custom software can be cheaper over the long term.
Photograph by Lalmch