Growth

Best CMSs for SEO Purposes

With a society that is reliant on technology, it’s no doubt that SEO is vital to help businesses dominate the populous online space.

For businesses utilising a CMS, and we wouldn’t be shocked if yours does, it’s probably a good idea to consider implementing an SEO strategy to grow your online presence. So what CMSs are ideal for SEO purposes? Keep reading to find out.

What is a CMS?

CMS is an acronym for Content Management System, which refers to software that is used to help users create, manage, modify, and publish digital content, typically on a website. CMS often has features that enable you to customise the interface of your website, making it a simpler alternative to coding a website from scratch.

You’re able to collaborate with others if you allow other people to have access to the CMS, so it’s a productive and collaborative tool that is used in many businesses. A CMS usually has a user-friendly interface, allowing users with any level of content management experience to simply join and contribute.

A CMS is particularly useful for those who have zero programming language knowledge, but who would like to create their own website, thus it removes reliance on website developers, allowing you to possibly save money in the long run.

In fact, approximately only 36% of websites are hand-coded using HTML, CSS, or other programming languages as of 2021, in comparison to a decade ago when this figure was at 76%.

It is not surprising that the CMS market has skyrocketed, considering that as technology evolves, so has society, so there’s an expectation that businesses should also have an online presence – whether that is a social media account or simply a website.

What is SEO?

Search engine optimisation, otherwise abbreviated as SEO, is a set of practices or processes that can help improve your site’s visibility when users search for related content on search engines. SEO best practices aim to rank your website higher organically on search engine results pages (SERPs) to boost engagement and drive traffic towards your website.

There are different methods when it comes to SEO, which can include but are not limited to:

  • Including relevant keywords in your text
  • Creating regular content that is high quality and optimised for search engines as well as users
  • Including links from authoritative and related sources
  • Link building
  • Enhancing the metadata
  • Responsive design – quick and optimised depending on device

It’s worth noting that an SEO strategy takes time and effort considering that search engines generally update their algorithms, meaning that your SEO will probably have to change even just a little bit to ensure it’s at its full potential when it comes to ranking on SERPs.

Whilst we could go on to discuss all of the technicalities in regard to SEO, you should already have the basic understanding that SEO is important as a marketing tool for your business website.

CMSs for SEO

So, what are the best CMSs for SEO best practices? Here is a list we’ve compiled that we believe are the best CMSs out there to utilise SEO:

  • WordPress – a popular CMS that is arguably the most used with a 8% market share, it’s easily one of the best CMSs for SEO purposes. It is incredibly easy to use for SEO with ease of access to editing HTML code, CSS code, and overall metadata. There are also a range of SEO plugins to choose from which is beneficial.
  • Shopify – although classified as an ecommerce site, it is also technically a CMS so it deserves a place on the list. Fundamental SEO tools are included, meaning that you don’t necessarily need to download any extra plugins. You may want to consider reaching out to the best Shopify SEO agency to help you navigate SEO on this platform, even if just to make it easier for yourself.
  • Wix – ideal for beginners, this is the perfect CMS to start off if you have no prior knowledge nor experience in SEO. There’s generally no need for additional extensions as essential SEO capabilities are already available on the platform. For freelancers or smaller businesses not necessarily looking to grow on a significant level, this may be the go-to CMS for their business.
  • Joomla – considered to be the second most popular CMS after WordPress, it is also weighed out to be one of the faster CMSs which is an aspect that is crucial in improving rankings on SERPs, as well as ultimate user experience. Similar to WordPress, you’re able to download SEO plugins or extensions to help with your SEO management.