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Creative ways tech startups are attracting and retaining customers

There are tons of new tech startups, especially in the economy since the start of the COVID-19 pandemic. More and more of the economy is going online, and new enterprises are rising up to fill this void. So, how do you stand out in this crowded field?

Attracting an initial customer base is one of the hardest parts of starting a new business. Here are some of the creative ways companies in the digital field are attracting and retaining new customers. It is never too late nor too early to start thinking about a good customer retention plan!

Make the digital world more real

One way that new tech startups are making themselves stand out may seem a bit contradictory at first. Many are actually blending the digital and physical worlds. Whether it be the metaverse with its avatars or bringing live people directly on to your computer screen, this is an exciting new way people are helping customers stay engaged.

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Other companies that are connecting the digital and physical worlds are apps, such as Playtomic, that connect people online in order for them to meet and, in this case, play sports in the real world. Think about how to apply this principle to your particular business model.

Ride the shop local wave

The pandemic has brought a new energy into the buy-local movement. This movement encourages the flourishing of local economies and often involves the support of smaller businesses. This is a great way to provide something special in the globalized digital field.

For example, there are a ton of apps that aim to reduce food waste. This often means helping people connect with local businesses. These apps generally connect local grocers or businesses with customers. Before these businesses throw away food that is inching close to its “best by” date, they sell it at a discount to savvy consumers. Save money and the planet!

Build community on forums

Forums are a great resource for you and your company. Generally, websites such as Reddit function by allowing people with similar interests to find each other and share resources and advice. Many of these people end up trusting each other and thinking of them as friends.

This is the key to why this is such an important resource. You can not only enter these forums and learn what your potential customers are looking for, but you can also build personal relationships with key stakeholders in the community.

Once you understand the community, you can meet their needs and be a trusted voice. This way you will be able to recommend your product when it solves the needs they are expressing. This will create an enthusiastic and natural customer base! This can take quite a bit of time, but will end up being self-reproducing.

Diversify your team

Sometimes the exact way to expand your types of audiences is tough to quantify. There are things that you cannot list out or teach explicitly. Rather, in order to diversify your clientele, you may also need to diversify your team. If you try marketing to or catering to groups of people that are very different from your workers, it may come across as crass or condescending.

Hiring women in tech has reached headlines, whether we look at big tech walkouts or issues of bullying in online video games. Hiring women is more than about creating equal opportunities for women, it is also about bringing the best and most creative minds to your business. While it may require examining some hiring practices, your company will benefit from the effort.

The same, or at least something similar, can be said about other minorities, whether they be racial, sexual, religious, or class-based. A diverse workforce will naturally attract a broader, more diverse customer base.