Laptop in the office

How the digital landscape has transformed marketing

With the digital landscape constantly changing, it can be a difficult feat to have a successful marketing campaign that reaches as many people as possible. However, with an Essex SEO agency, it could not be any easier to get the results that you want within the first year. Here, we’re taking a closer look at how the digital landscape has transformed marketing.

Social media

Social media and its uses in everyday life have transformed the way that businesses market and interact with their target audiences. Each platform caters to a different audience. For example, while the likes of Facebook is a consumer-focused network, LinkedIn is perfect for corporate businesses wanting to stand out in their industry. Social media is also a great resource to ask questions to users as a form of market research or to promote a new product that is being released, as this is likely to reach a greater number of people. With the opportunity to target each post to the audience you are seeking to target, it’s now easier than ever for businesses to attract consumers to their brand.

Improved communication

In addition to social media providing a platform to advertise your business, it enables real-time and instant communication. This is beneficial for businesses, as it enables you to resolve customer issues quickly, in the most efficient way possible. With apps such as Skype and Facebook Messenger also entering the picture, you can contact either clients with ease in order to get the best out of your relationships.

Fall of celeb endorsements

The change in the digital landscape has also seen the fall of more traditional marketing techniques such as celebrity endorsements and product placement and instead has shifted to digital influencers on platforms, such as musically and YouTube. This is key when it comes to marketing, as the younger generation tend to spend less time in front of the TV and more time watching their favourite influencers across these platforms. Due to the large following that they have and the target audience being so varied, businesses are likely to generate results when utilising influencer marketing. An example of this is Zoe Sugg, otherwise known as ‘Zoella’ in the YouTube sphere. She is a beauty and lifestyle influencer as well as a daily vlogger who has millions of viewers, which is perfect for businesses within this sector. Any product that she promotes sells out within minutes due to her audience trusting her opinion.

Up-to-date content

Due to the rise in the number of people looking for relevant and helpful information as quickly as possible, it is important to have relevant and up to date content to reach a wider target audience. The digital world relies heavily on SEO to help you to get noticed above all the rest. If you focus on fully optimising your content and your site, you will have a dramatic increase in the number of people finding our site. Additionally, with updates such as mobile first indexing and voice search, Google is beginning to automatically filter out outdated content.

Marketing within the digital landscape is ever-changing and can be difficult to navigate should you not know what you’re doing. However, there are plenty of experienced companies out there to help you on your way. Good luck!