Having a social media presence is crucial for businesses these days. If your business isn’t active on social media, does it even exist in the eyes of your target audience? However, as many try to take advantage of these platforms to expand their reach, marketers realize how difficult it can be. But what issue is causing marketers the most significant headaches? That would be account limits and IP bans.
In this article, we’ll take a closer look at the issue marketers face when managing multiple accounts. We’ll also discuss a simple solution that allows users to manage multiple accounts – specialist proxies like a Facebook and Instagram proxy provided by Smartproxy.
We’ll cover the following topics related to managing multiple accounts on social media:
- Managing multiple accounts – the issue facing social media marketers
- Why are multiple accounts necessary?
- Proxies as a solution
Managing multiple accounts – the issue facing social media marketers
Social media marketers’ biggest issue is not related to optimization or image formats. It’s not even related to breaking the site’s rules with the content being posted. The primary issue is much more technical and is related to the account limits set by social media platforms. Most social media platforms limit users to a maximum of five accounts. The account may be banned or blocked whenever users create more than that or attempt to manage more. But how do they know if you’ve created multiple accounts?
Your IP address is directly linked to the accounts you create and manage. This is also how the platform can see if you’re using multiple accounts. They usually issue an IP ban, which can block the user from accessing those accounts. This makes it extremely difficult for marketers that have many clients and, therefore, many social media accounts to manage. Suppose you’re a larger business with an on-site marketing team. In that case, you may experience the same frustrations when trying to manage multiple social media accounts for the various sectors of your business.
Why are multiple accounts necessary?
If you’re a professional marketer, you’ll be working with many clients and managing multiple social media accounts. However, many businesses have also found that having multiple accounts to differentiate their services can also be useful.
If your business sells a range of products, from clothes to household items, decor, appliances, and tools, you might want to create separate accounts for each section. This can have many benefits as you’ll be able to set specific target audiences and get the accounts viewed by the right people. For example, a strong, masculine handyman might want to know what promotions there are regarding tools or hacks to use them but might not be as interested in decor. In this case, you can keep him interested and interacting with your account by splitting the sections up.
Proxies as a solution
So, how can you manage multiple accounts without fearing an IP ban and losing all your hard work? The answer may be simpler than you think – social media proxies. These specialist residential proxies are also known as virgin proxies. This means that the IP address associated with the proxy has never been used to create an account on the specific platform. As such, you can create up to four new accounts per IP address, which you can manage from one location. Let’s take a look at some of the most popular specialized social media proxies.
Instagram proxies
An Instagram proxy is one of the most popular as the platform is notorious for issuing IP bans for accounts made from the same IP. However, when you use an Instagram proxy, you will be given access to a pool of virgin IPs, which you can use to create and manage multiple accounts. Another benefit is that these are residential proxies, so they’re linked to real devices with real IPs, meaning they will look like actual users and won’t get banned under suspicion of being a bot.
Facebook proxies
Facebook proxies are another popular choice. Meta owns both Facebook and Instagram, so many of the same account limitations apply to the platform. Just like the previous proxies, the Facebook ones have never been used to create accounts on Facebook. This means you can create up to four accounts without getting a ban, and since many IPs are available in their pool, you can manage multiple accounts without fearing a ban.
Twitter proxies
Twitter proxies are also useful if you use this platform for marketing. The platform only allows you to create and manage one account at a time, but with this proxy, you can start managing more.
Other social proxies
While Instagram and Facebook are the most troublesome when it comes to managing multiple accounts, they aren’t the only platforms used in social media marketing. Proxies for other platforms include Pinterest, YouTube, LinkedIn, Reddit, and YouTube.
Final words
Managing multiple social media accounts can be a struggle as many platforms restrict the number of accounts per IP address. Currently, there’s no way on the platform itself to rectify this. Still, you can use residential proxies or even more specialized social media proxies to create and manage multiple accounts and scale your marketing efforts.