In today’s marketplace, a strong mobile strategy can be the key to new audiences and sky-high profits. Without the ability to tap in to the on-demand nature of millennial consumers, your company will lack brand exposure and fail to keep up with the competition. Many companies attempt to hire in-house professionals to design and maintain their applications, but this is often infeasible for your structure, and impractical if you’re just breaking in to the app world.
Another option is to use a template form on a website, but this will never work for top companies with high expectations, and will never let you create a stunning, engaging, or award-winning app. These templates are generic; the one-size-fits-all nature of “build your own app” websites means that if you need a unique or personalized feature,you’re out of luck. These DIY builders also tend to have far more customers than they do staff. While they may claim to offer tech support for your app, the reality is there will often be several days of downtime before their support staff can get to your issue — if they can at all. Those days of downtime will equal lost profits, bad publicity, and major frustrations.
Instead, play it smart: focus on hiring a professional, award-winning app development company. A totally dedicated, end-to-end app developer can create a product for any platform you need. It’s all about specialization; working with an Android specialist for your Android app development will result in a much better product than someone who knows a little for every platform. Professional firms are much more capable of turning your vision into a reality. Instead of using prefabricated templates, professionals will work with you closely to get a picture of what you really want, giving you industry insights and offering practical solutions. Collaboration is a key tenet of all high-quality application development. After you organize the best strategy, they can set up a proper team to build your new app from the ground up.
Innovative app developers can also help make sure your application stays current, engaging, and serving legitimately useful functions. New updates to platforms are deployed constantly, and without a focused and specialized team to make sure your app stays up to date, you could be left with a piece of software that only works half of the time, on half the devices, with major glitches, lags, or freeze issues. Mobile app developers must keep on top of updated tools for all platforms they work on, regardless of how often Android, Apple, or another company releases a new programming language or interface. Developing for the iPhone and Windows requires that developers use a specific set of company-approved development tools, while Android allows developers much more choice in how they create an app. Regardless of what you’re trying to create, working with semi-professional contractors or DIY builders is going to lead to bad decisions at the level of conception, coding, and deployment.
Professional mobile application development experts like those employed by top-level companies (great places like Clearbridge Mobile, for example) are immersed in the industry and the smartphone market: they know what platforms are best suited for each possible app. They know how to structure your app development to keep costs as low as possible. The experts at Clearbridge can provide you with feedback at every stage, and give you support to keep your app at the top of the “most downloaded” list. And these specialists have access to the kinds of analytical data that you can tell you how to use the app going forward. The old adage “knowledge is power” is never more true when it comes to the world of mobile applications, so work with a company like Clearbridge if you can’t gamble with results!
When you push to enter into the Google Play or Apple Store, make hiring a professional app developer a top priority. It will save you misgivings, migraines, and money.
Photograph by Johan Larsson