There are so many social media outlets to choose from, but not all of them are suitable for your business. Weigh out some of the pros and cons of social media before you sign up for the most optimal results (as discussed on: https://www.click.co.uk/resource/the-pros-cons-of-social-media/).
Your choice in social media accounts
In 2018, we will find that it is very important to have a social media account for your business’ growth. It can help in attracting customers, building a community of pre-existing customers as well as making an influence in your business’ industry.
You might want to start venturing the options for your business’ social media account or you might be feeling like your current accounts aren’t providing your brand with enough growth and exposure. Whichever you are feeling, keep reading and you will be able to find out which social media you should be using.
Is Twitter suitable for my company?:
You should use Twitter if your business is able to provide short, snappy easy to take away information. It would be perfect for companies that require a platform to provide updates, quick tips about their business or even news within the industry.
Things to be aware of:
Twitter is a highly populated platform, posts can end up being lost in the midst others. Make sure you apply well thought out hashtags to the post allowing users to be able to see your tweet when making a relevant search.
Youtube
Is Youtube suitable for my company?:
Youtube is the most popular search engine, second to Google. Instead of finding text based results, its users are presented with video results. Videos have a high entertainment value and is extremely relatable, while it is most popular amongst young audiences, it is effective across a wide range of demographic as well.
Things to be aware of:
There is a strong correlation between the quality of visual creations and the reach of your videos. If you are unable to produce high-quality video material, it may have adverse effects on your brand and seem unprofessional to passerbyers.
Is Pinterest suitable for my company?:
Pinterest is a relatively new but highly effective search engine for users to discover content, unlike Youtube, it’s search results display as images and are in a layout of a never ending moodboard. You can pin an image which links directly to your business, product or brand webpage. If you are looking for a social media platform that can help generate leads or sales, pinterest is the way to go.
Things to be aware of:
Quality is a key component for social media channels that relies on using visuals. However in order to generate success with pinterest, you will need image that is both visually attractive and informative. Try adding eye catching headlines and titles to your images, and incorporating useful descriptions to your images.
Is Instagram suitable for my company?:
Instagram combines videos and images onto one platform and its simple functions makes it a highly engaging. If you are a business looking to appeal a wide audience this is a good social media platform to be on. Not only can you make sponsored posts to ensure high levels of impressions, you can also use user-generated content to increase sales and brand recognition.
Things to be aware of:
For instagram, links don’t work in the description box so it is hard to redirect them to a specific blog post or webpage. However, Instagram do allow accounts with bigger followings to have a ‘read more’ tab linked to their stories.
Is Linkedin suitable for my company?:
If you think your business would benefit from a network of other businesses, Linkedin, although less popular, would help with that. It is good for B2B businesses as it allows opportunities for your company to connect, learn or share expertise knowledge to other with other businesses.
Things to be aware of:
The emphasis on B2B marketing would mean that your audience is limited and ads would not be as effective on here in comparison to other social media channels. One way to avoid this is by utilising posts on Linkedin by writing lengthy articles, this way it will give reason to readers on why they should use the service or product your business offers.
Now that you know what you can use each of the social media platforms for, just choose one that best fits your business and start utilising its tools for better success. If you want to take it to the level, make sure you consult experts like click.co.uk who will be able to help you plan, execute and analyse your social media channels professionally and effectively.
This post is in collaboration with Click Consult
Photograph by Descrier Images