Are you still trying to figure out which digital marketing tactic is best suited to your business? Should you stick to the tried-and-true email marketing to reach your customers? Or should you turn to the easier and more accessible SMS marketing? You don’t have to choose just one mode of communication. You can combine Email marketing and SMS to optimize your business reach and results.
Let’s take a look at what sets these two marketing methods apart.
The open rates and response rates of SMS or text messaging is nearly 5-7 times higher than emails. Besides, 95% text messages are read within five minutes of being sent. However, email marketing still remains a strong marketing tool for webinar registrations, newsletters, blog content promotions, and mass communications.
When used in combination, SMS and Email marketing ensures greater impact due to cross promotion. Adding customers to both your email list and text message list enables more points of connection with consumers, which results in increased customer-engagement and sales.
Both text and email marketing are permission based
Email and SMS marketing follows permission based strategies. You can send an online signup form for email newsletter or targeted SMS notifications only to those customers who have signed up for them. You are not targeting users with promotions they don’t want to see. These tools offer marketing communication with genuinely interested prospects.
Emails help build relationship and SMS secures commitment
Emails are perfect for long messages and newsletters, for you can fit a whole lot more into an email than an SMS. Stick to Emails for most of your messages, and then use short text messages to seal the deal.
Put the point of the email into a text message
A great marketing strategy could be to use the SMS as the postcard that tells prospects what to expect from an upcoming Email. Most recipients will instinctively read the text message, and chances are high that they will at least see the email, if not actually read it out of sheer curiosity.
SMS generates quick response
If you are sending an email about a flash sale or some limited period offer, you might not see subscribers responding to your mail right away. That’s where you can get the best out of combining email marketing and SMS. The average text message response time is about 90 seconds. Combine emails with text messages if you are looking for instant results.
Use insights from email list to leverage customer engagement
As you master an effective email marketing strategy, over time you will learn what drives customer engagement and conversion. You’ll get to know your subscriber behaviours and choices. You can then use these insights to target and send personalised text messages to customers based on their unique tastes and preferences.
Combine email marketing and SMS to engage your market and have the best of both worlds. You can visit companies like Edgility to know more about the process of combining email and SMS under a single platform to enjoy uninterrupted access and attention of customers.