So, you’ve got a great company offering top quality products or services. Why is no one using them? It’s probably down to promotion. Unfortunately, most products don’t sell themselves. You need to market your business effectively to help people find you.
Promotion can be challenging if it isn’t something you’ve done before. But it’s necessary in ensuring your business succeeds. Here are 5 simple things to consider when promoting your business.
Create a website
Firstly, you need a website. This is a place where you can promote your services and be found by potential customers. Your website should be attractive, simple and easy to navigate. It should have good SEO. If you’re not sure how to make a digitally optimised website, this company that does digital marketing in Birmingham should be able to help. Digital marketing companies are trained in boosting websites and helping to attract traffic.
Get on social media
Social media is a great tool for promotion, especially if your products or services are aimed at millennials. Promoting on social media might seem daunting at first, but you can easily get the hang of it. Social media is more about visuals than chunky texts, so aim to create some vibrant photos or short videos to attract attention. Gifs and memes work well, too. Do your research and don’t forget about hashtags. You could even reach out to some influencers to promote your products and gain interest from their following.
Sponsor a team
While online promotion is more commonly talked about these days, some older techniques are still effective. Sponsoring a sports team, for example, can be a great way to raise awareness. Plenty of teams want sponsorship, so it will be a mutually effective collaboration. You could give them your products to use during a game or they might put your logo on their sportswear. If you’re not sure where to start, try contacting some local teams in your area.
Webinars are becoming increasingly popular, especially during the pandemic. They mean that people can continue learning without leaving the house and putting their lives at risk. But how can webinars promote your business? You become known as an expert in the field and people want to hear from you. You connect with customers and learn to understand what they want and need. Plus, you can edit your recorded webinar afterwards and use it as content for your social media channels. It’s all about spreading awareness and directing traffic to your page.
Networking is incredibly important in promoting a business. You need to connect with other business owners and draw attention to yourself. You could gain a useful collaboration, funding or simply learn more about the industry – and all just from a five-minute meeting. You need to stay relevant and compete with rival businesses, so this means attending networking events and putting yourself out there. While most networking events have been put on hold during the pandemic, there are plenty of online networking events taking place instead.