How is cold email different to spam?
Whilst everyone tries to avoid spam like the plague, cold email is arguably one of the most effective outreach methods around when its done right. So what’s the difference?
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Four (and a half) tips for writing cold emails that get results
Cold emailing is hard. You don’t already have a relationship with the audience and you don’t have the opportunity to read non-verbal cues to adapt your approach in real-time, and so most cold emailing outreach fails.
