Video editing

7 features to consider when choosing video editing software

by Simon Jones
August 26, 2022

Videos capture users’ interest and attention more effectively, especially in the digital realm. In 2020, over 244 million people in the United States watched online videos, according to a survey conducted by Business Insider. Moreover, nine out of 10 users aged 12–44 were regular viewers of digital videos, mainly for education and entertainment purposes.

That being said, 86% of online marketers use video content to increase brand awareness and improve sales. The increasing preference for video content online has driven businesses and individuals to use tools like next-gen video editing Yuzzit pro to create compelling visual products for different campaigns. YuzzitPro enables companies to create professional-looking and high-quality videos without fuss.

Choosing the right video editing software is crucial to achieving the best results for your business content. Below are a few of the essential features to look out for:

1. Compatibility

Traditional video editing software will require users to check whether it’s compatible with their computer in order to run. Programs with advanced features typically require more powerful computers to run smoothly. Say you don’t have the equipment yet. What you need to do then is to invest in a newer device, upgrade its processing capacity, or stick to programs with standard features if you want hassle-free operations.

You won’t have such problems when using YuzzitPro. Classified as software as a service (SaaS), this fast and easy-to-use video editing tool doesn’t require installation and is compatible with any computer. More importantly, you don’t have to invest in costly technology as all the editing processes are done on the server.

2. User-friendly interface

Whether a beginner or an expert videographer, it pays to have video editing software with an intuitive interface to eliminate editing disruptions. A user-friendly program can also help you maximize the features embedded in the editing software.

It’s understandable to spend some time learning to operate a new program, especially if you require professional-level videos for your business. However, if you’ve never done it before, you’ll need a longer time to familiarize yourself with the platform.

With software like YuzzitPro, you can get rid of a long and complex training phase, as it takes only an hour to learn, even for video editing beginners.

3. A vast multimedia library

Creating a great video is impossible without adding music, images, font styles, and stock videos. Unfortunately, your choice may be limited if you use free and downloadable multimedia libraries available online, impeding your creativity. To bring life to your ideas, you must purchase editing software that carries a wide variety of licensed multimedia. Doing so ensures you avoid copyright infringement issues. In addition, you’d have to pay royalty fees to the video creator when obtained legally. The costs can add up, especially if shared with multiple people or on social media networks.

4. Video format processing and output capabilities

Several video file formats are available online, and some social media platforms, operating systems, and devices prefer one or only a few of these formats. For instance, some devices are optimized for playing videos with the .mov and .mp4 extensions. As the most widely used video file format, moving images running on the latter can be played in most social media programs.

Simply put, video editing software can process, run, and edit inputs of different sizes and formats. YuzzitPro works with various file types and is optimized for creating and distributing social media content.

5. Easy social media or online integration

Apart from multiformat editing, your software should allow you to easily share videos for further revisions or expand your social media reach. Ideally, your output should be compatible with the cloud so other team members can access and collaborate on the go. For example, say you’re running a social media marketing campaign and want to share your products with your subscribers. First, you’ll need to select a software program that lets you seamlessly upload videos online.

6. Scalability

Your capacity to create more complex videos will likely increase over time. As your requirements evolve and change, picking a video editing product that allows you to scale is a good idea. Start small and purchase the basic package if you’re not ready for the more advanced features.

7. Free trial offer

Before you get any subscription from other software, look for a product that offers a free trial. Using the program for a certain period allows you to evaluate the product’s usefulness and helps you decide whether it fits your needs. Additionally, your chosen platform must enable you to upgrade and move on to more advanced capabilities once you’re ready to craft more captivating videos.

Concluding thoughts

Ideally, buyers should have created a list of software must-haves based on how they intend to use the product. Then, by taking heed of the tips above, you’ll be able to make an informed decision about the best video editing software to match your skills and requirements. Ultimately, you’ll never go wrong with a program that allows maximum accessibility and flexibility.

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