Keeping costs low is a priority for startups. It can make the difference between failure and success. So if you’re planning to get your own business off the ground, here’s why investing in video conferencing technology can help:
Global team
There are plenty of startups that hire globally. So if the local talent pool is pretty dry, then no need to compromise on your hiring goals. You can reach out to a whole lot competent and qualified prospects on the global market. Video conferencing makes it easy for companies to hire talents from any corner of the world so filling up those vacancies is now easier than ever.
Worldwide audience
Another great thing about the internet is that it has made it easy for businesses to reach out to a worldwide audience. So you can now market your products and services to a bigger market. Who knows? Your product might make modest sales locally only to turn into a massive hit abroad. With the use of video conferencing tools to help you with product launches and client meetings, you’ll get more than a shaky foothold into the industry, enough to give you the edge you need to beat the rest of your competition and leave them in the dust.
Competitive team
A company is only as good as its team. By cultivating a workforce that is experienced in the use of cutting-edge technology, you give your startup a definite advantage, says Cascade Business News. In an age where technologies and tools streamline operational efficiency, this kind of knowledge and expertise can make a difference. It’s certainly one way to ensure your startup stays in business.
BYOD culture
A lot of startups promote the BYOD culture. The tremendous cost savings alone are enough of a reason to give the practice a try. And because technologies and features for online meetings like the huddle group video call from BlueJeans are easy to install and use—just download the software and you’re good to go—teams find it a hassle-free way to communicate and stay in touch with everyone on the team, whether they’re onsite or off.
Less travel
Startups operate under tight deadlines. Unless there’s an angel investor in the wing, funds are always scarce. So there’s an urgent need to keep moving until the company hits commercial success. That’s why every bit helps. By opting for video meetings, teams eliminate the need to travel to anywhere for their meetings. That doesn’t just save them costs—fare, eating allowance, other associated expenses—it saves them time as well. So teams can quickly jump from one meeting to another. From management meetings to project discussions, employees won’t have to get up from their desk or get out of the office to get things done. It’s an incredibly efficient way of doing business. The cost-savings in travel alone are going to be enough to keep your startup from going under.
Less downtime
Since there’s no need to travel for your meetings, you and your employees have less down time on your hands. Startup teams understand that every minute counts. Until your final product is through production and ready to launch in the market, the clock is ticking. By reducing downtime, you and your team have more time to devote to your product or service, from the planning to the launch. Many startups fail because they lack enough time and preparation. With the right tools and a skill for managing your time wisely, you can easily step over those issues and keep your startup alive and kicking.
Low retention
Startup teams are often lean. So if you lose a key member of your team, it could deal a hard blow to the project. Video tools make it possible for startups to provide their employees with flexible work solutions. So employees can easily work from home. That kind of leeway helps build on employee loyalty. By offering flexible work solutions, employees have more control over their schedule. They get to enjoy better work-life balance too in the process. And if companies have young parents on their payroll, that’s going to mean a lot. All these contribute to low retention in startups, says the Startup Nation. These solutions make employees happy enough to stay with their companies. That means you get to keep your best people on your team and help you create the right work culture and environment you want for your startup.
Easy access
It’s easy to reach out to everyone—offsite and onsite teams—via video meetings. So whether you want to keep everyone on the same page about recent updates and changes at work or want some senior staff to conduct online training for your new hires, no worries. With technology like this at your fingertips, you have the help you need to make sure your startup stays in business.
Photograph by Vitamin