E-commerce seems like one of the most promising opportunities for entrepreneurs. Many aspiring business owners start online stores hoping to make a handsome profit. Unfortunately, the failure rate for e-commerce businesses is pretty high. The profit margin is also only around 10%.
China has risen quickly to become the world’s largest ecommerce market and a target for Western companies looking to expand internationally, but China is a very different market to those in the US and Europe.
Ecommerce in the US and western Europe may still be expanding, but for the real growth you need to look to less developed markets, and Russia looks like it may be the next big focus.